Video Exclusive: Sabit’s Spring 2010 Collection
Shoichi Amemiya, Founder of Sabit, with Boss Lady at MAGIC – Fall 2009
Sabit, meaning the “hook” or “the best part of the song” in Japanese, is the menswear brainchild of gifted founder/designer Shoichi Amemiya.
If you’re one of the over 115,000 people who follow Swizz Beatz on Twitter, you know the “Monster” loves him some Sabit clothing. Swizz and Shoichi have become great friends, with Swizz now a proud ambassador for the brand.
Swizz Beatz wearing Sabit in the brand’s New York showroom
Shoichi finds inspiration for the line from his cultural roots, plus his previous work here in the US as director of outerwear for Marc Ecko.
Inspired by the philosophy of “Tanoshinde” (meaning “enjoy” in Japanese), check out the brand’s sizzling hot Spring 2010 collection under the jump, brought to you exclusively by Shoichi himself!
Sabit’s Spring 2010 collection will be available early next year on DrJays.com. In the meantime, check out a selection of their holiday goodies: