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Is Ed Hardy Doing Too Much?

Submitted by on October 21, 2009 – 4:33 pm4 Comments
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Ed Hardy Color in "Love Kills Slowly"

It is said that art imitates life and vice versa. With fashion very much being art, it makes sense that fashion trends influence over how we women paint our faces. Lip and eyeshadow colors go in and out of season, just like clothing, although there will always be classics like little black dresses, smoky eyes and red lips.

Recently, Miami Ink’s/LA Ink’s reality star and tattoo artist Kat Von D has launched her own tattoo inspired collection of fragrances & makeup palettes. Following suit is Ed Hardy, who has just recently released two makeup palettes, called Ed Hardy Color, in a kit called “Geisha” and another called (of course!) “Love Kills Slowly”.

Both kits include:

  • 6 eyeshadows
  • 6 lip glosses
  • Bronzer
  • Perfumes
  • 3 applicator brushes

One really neat thing that sets the palettes apart from any others I’ve seen: The box that houses the makeup lights up so you can have good lighting for application.

Overall, the colors are pretty classic and include eyeshadows you can use to follow the season’s trendy grey eyeshadow and heavily smoked eyes. The only thing truly trendy about the kits is the box design, and of course the Ed Hardy moniker.

Ed Hardy Color in Geisha

Ed Hardy Color in Geisha

And now? I’ve pretty much seen it all. Ed Hardy bottled water, vodka, clothes, air fresheners, lighters, dog clothes, key chains…the list goes on and on! Ed Hardy has capitalized off anything he can slap his name and logo on, making millions in the process, while subsequently engaging in a heated legal battle with designer Christian Audigier.

Meanwhile, the clothing lines continue to be a favorite with celebs from New York to LA and everywhere in between; the Ed Hardy website states that they have a following of over 5,000 celebs from athletes to actors. Some include rapper Fabolous and the ever obnoxious, always in the media as of late Jon Gosselin, who has pretty much turned into Hardy’s posterboy. (Frankly, I wouldn’t be surprised if he buys this for one of his young girlfriends.)

Fabolous & Jon Gosselin Wearing Ed Hardy (Isn't it ironic what Jon's shirt says?)  Who wore it best:  Fab is clearly the more fabulous of the two.

Fabolous & Jon Gosselin Wearing Ed Hardy (Isn't it ironic what Jon's shirt says?) Who wore it best: Fab is clearly the more fabulous of the two to me!

I’m not sure how well received these makeup palettes will be. What do you ladies think?

Is this taking a trend too far?

To check out our offerings on Ed Hardy for women, men, girls and boys, click here.

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4 Comments »

  • mSSouFMemPHIz says:

    HELL YES!!!ED HARDY DOIN 2 DAMN MUCH ITS OVERRATED NOW..DON ED HARDY HAS OVER STAYED AND GOTTEN TOO COMFORTABLE IN DA GAME ALREADY..NEXT!!!!!

  • kambani says:

    doin too much!?!? what!?!?! ed hardy is played out point black period!!!!!

  • Karen says:

    Excited… to find Ed Hardy line of cosmetics ‘HARD CANDY’ eye shadow duo when I went to purchase RIMMEL lavender eye shadow pencil.

    Disappointed… with The Hard Candy 9261 purchased it was without any product in the container. It was returned to the store and replaced with another, only, to find the second had not product inside the container. I will now purchase RIMMEL again.

  • DIAMOND says:

    ED HARDY CAN NEVER DO TOO MUCH I’M LOVING IT!!!!

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