Is Ed Hardy Doing Too Much?
It is said that art imitates life and vice versa. With fashion very much being art, it makes sense that fashion trends influence over how we women paint our faces. Lip and eyeshadow colors go in and out of season, just like clothing, although there will always be classics like little black dresses, smoky eyes and red lips.
Recently, Miami Ink’s/LA Ink’s reality star and tattoo artist Kat Von D has launched her own tattoo inspired collection of fragrances & makeup palettes. Following suit is Ed Hardy, who has just recently released two makeup palettes, called Ed Hardy Color, in a kit called “Geisha” and another called (of course!) “Love Kills Slowly”.
Both kits include:
- 6 eyeshadows
- 6 lip glosses
- 3 applicator brushes
One really neat thing that sets the palettes apart from any others I’ve seen: The box that houses the makeup lights up so you can have good lighting for application.
Overall, the colors are pretty classic and include eyeshadows you can use to follow the season’s trendy grey eyeshadow and heavily smoked eyes. The only thing truly trendy about the kits is the box design, and of course the Ed Hardy moniker.
And now? I’ve pretty much seen it all. Ed Hardy bottled water, vodka, clothes, air fresheners, lighters, dog clothes, key chains…the list goes on and on! Ed Hardy has capitalized off anything he can slap his name and logo on, making millions in the process, while subsequently engaging in a heated legal battle with designer Christian Audigier.
Meanwhile, the clothing lines continue to be a favorite with celebs from New York to LA and everywhere in between; the Ed Hardy website states that they have a following of over 5,000 celebs from athletes to actors. Some include rapper Fabolous and the ever obnoxious, always in the media as of late Jon Gosselin, who has pretty much turned into Hardy’s posterboy. (Frankly, I wouldn’t be surprised if he buys this for one of his young girlfriends.)
I’m not sure how well received these makeup palettes will be. What do you ladies think?
Is this taking a trend too far?
To check out our offerings on Ed Hardy for women, men, girls and boys, click here.