And The Winners Of The Radii Friday Freebie Are…
UPDATE: The winners of the Radii Friday Freebie are B-EZ and Frost.
Thank you to all who entered – stay tuned for more opportunities to win great freebies!
This week we are giving away two pairs of limited edition Radii x IM King sneakers!
Radii footwear just launched on DrJays.com last week and has some of the freshest new sneakers out there.
Kiki got a chance to speak with Casey Arisohn, Radii’s founder, on where he draws inspiration from, how important it is to know your customer, and how it felt to first see Jay-Z rocking his Radii kicks.
Check out the interview below, as well as Friday Freebie contest details:
DrJays.com: Did you have any design experience before launching Radii?
Casey: “Yes and no. I am not the actual one that puts the pen to the paper; I’m more so the creative director/product manager. My designers and I work very well together.
“As far as if I have had any experience in product management/creative design, yes. I worked in retail for 10 years. In that time I worked with shoe companies seasonally to put together exclusive colorways for the stores I worked for.
“In addition to that, I did private label sandals and sunglasses for a few different retail stores. So I’ve dealt with actual designers and factories over seas for years”.
Trey Songz was spotted in Radii this week at Powerhouse 2009
DrJays.com: How do you think your experience in Retail contributed to the success of Radii?
Casey: “I learned that you need to take your personal feelings out of what you produce. Though some styles and fad’s might not be my personal favorites, I know enough to understand there are many more people that feel the opposite to how I feel.
“I am very confident that without my retail experience, I would never have been able to start my own shoe brand. It made my transition very natural.
“I think the reason we have been so successful so fast is due to our inept knowledge of what the consumer wants, and what is the best way to get placement in accounts so we can grow the brand”.
DrJays.com: Where do you draw inspirations for the sneaker designs?
Casey: “I draw inspiration from history, from fashion, from anything really. Fashion works in twenty year increments so you can have an idea of what might be coming next. It’s always a twist on the past, but almost always follow suit. The way I draw from fashion is looking at future colorways and trends. I’ve taken color ways I’ve seen on purses and bags and applied them to our shoes several times”.
DrJays.com: When did you first spot Jay-Z wearing the 420 Tops?
Casey: “We actually had an account in Brooklyn tell us they needed a size 11 special ordered because Jay-Z wanted them. Now if I had a nickel for every time someone told me they knew so and so, and were going to get them to wear your shoes, I’d probably be richer than Bill Gates. But, since it was an account of ours we sent the shoes and said if possible could you get us pictures of him wearing them.
Less than a week later, on the BET Awards, Jay hit the stage and was wearing our shoes on stage, on national TV. It was crazy. Never going to forget that”.
DrJays.com: What’s your personal favorite style in the Radii line and why?
Casey: “Haha…That’s a loaded question. I mean my style is always evolving and since we work so far ahead to meet production deadlines, I’d have to really say this pair we have coming out in June 2010 called the “Hampton”.
“Honestly, we just did a huge release party for our Holiday 2009 line, in Los Angeles, and we hung the shoes on the wall like pieces of art. That’s how I look at our shoes, I love them ALL like they are Monet’s. But if I had to pick one, I love the 420 Tops…that’s what our brand was built on.
“As far as the Holiday line, the “Moon Walker” is AMAZING. It doesn’t jump off the shelves like most of our shoes, but once you put it on…you never want to take them off. Super comfy, look amazing on, and just enough detail going on that you still have people freaking out when they see you rocking them”.
DrJays.com: Any news/upcoming collaborations in the works?
Casey: “Well, we’re getting ready to re-launch our website with a make over on January 1, so we’ve been doing photo shoots for our catalogs, and online pictures. And we always are looking for some cool new brands to work with that embody what Radii is all about”.
DrJays.com: Can you give our aspiring sneaker designers a few tips?
Casey: “I admire any designer that is truly out there designing brand new innovative styles, but if you want to be a successful business person, you’ll never make it. Stay true to yourself, but know who your target customer is and design to that target”.
RADII FRIDAY FREEBIE DETAILS:
Radii prides itself on designs that “reflect each individual’s unique personality from the feet up”.
To enter this week’s Friday Freebie, we want to know what makes your personal style unique!
Tell us in a few sentences by commenting on this post, and include your shoe size.
Two winners will receive one pair of sneakers each (styles will be chosen randomly out of the two pictured below).
PLEASE MAKE SURE TO INCLUDE YOUR SHOE SIZE IN YOUR COMMENT.
Winners will be chosen and announced on Monday November 2nd at approximately 6pm EST.
Contest open to U.S. residents only.
See more Radii footwear on DrJays.com by clicking HERE.