Diddy Makes Moves With Ciroc and Sean John
Diddy with a bottle of Ciroc
Sean “Diddy” Combs continues to make business moves with Ciroc, the vodka brand in which he is a 50 percent owner (the other half is owned by Diageo, the world’s leading premium drinks business).
According to Bloomberg News, Diddy’s planning to release coconut and red berry varieties of Ciroc in the US.
Parent company Diageo earned over $2 billion in liquor sales in 2008; a large percentage of that thanks to Ciroc sales. The brand’s marketing director, Marc Strachan, says Diddy receives half of Ciroc’s profits.
Diddy began promoting Ciroc in a deal announced in October 2007. Since then, sales have climbed from 60,000 cases in the first half of 2007 to a whopping 400,000 cases for 2008-2009.
Sean Combs Enterprises are responsible for brand management decisions in the Ciroc venture, including marketing, advertising, public relations, events and product placement.
In other Diddy news, he’s bringing Sean John women’s collection back for another attempt in the female fashion market starting this holiday season.
DrJays.com recently held a special couple photo shoot with “the fastest woman in the world” Sanya Richards and her fiancé, New York Giants player Aaron Ross, to promote both the men’s and women’s lines. The lookbook will be live soon; in the meantime check out a couple sneak pics:
Aaron Ross and Sanya Richards boo’ed up in Sean John
Aaron Ross, Boss Lady, Kiki and Sanya Richards in the DrJays.com offices
Original Story: AllHipHop.com