Wyclef Teams Up With Timberland For “Earthkeepers”
Wyclef Jean and Timberland are teaming up to sell eco-friendly footwear and support reforestation of the singer’s native Haiti.
Jean, who achieved fame with The Fugees before going solo, collaborated with the New Hampshire-based footwear and apparel company on a 16-boot collection.
Timberland also will sell T-shirts designed by Haitian children, and a new line of organic shirts and hats will be sold at Jean’s concerts, with a cut of the profits going to Jean’s Yele Haiti Foundation.
In an interview with The Associated Press, Jean says he hopes the partnership will inspire children and put a new face on his homeland. The partnership is part of Timberland‘s Earthkeepers program, which promotes environmental and social activism.
In helping raise awareness, Jean will participate in numerous in-store appearances, concerts and promotional events from now till 2010. This include Timberland‘s Earthkeepers Network “Dig It” tree planting event this weekend at Van Cortlandt Park, Bronx, as well as Timberland’s New York City flagship store on November 19th and Atlanta’s Underground Station on December 3rd.
The Wyclef Jean x Timberland Earthkeepers – Yéle Haiti Product Collaboration will be available at Timberland retail outlets across the globe and its Internet storefront starting late November.
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