50 Cent Hits Miami To Launch “Power” Scent
50 Cent hit Miami over the weekend to promote Power by 50 Cent, his first signature cologne.
Dressed in a blue suede jacket, gray/white checkered shirt, midnight blue tie and premium denim jeans, a dapper-looking Fifty held the launch at exclusive hotel LIV Fontainebleu.
50 Cent surrounded by “Power” models
Power by 50 Cent
Earlier last week 50 told MTV.com why he’s making moves into the lucrative fragrance business:
“The fragrance Power was an idea I came up with,” 50 said. “I wanted to offer confidence. I wanted to make something that smells like success. We went through a whole lot of different ideas. I created storyboards, things I felt was representation of power. It turned into the actual shape of the bottle, if you look at the top. The details on it might remind you of my favorite watches, Audemars Piguet or Hublot. I wanted it to be masculine, sexy, attractive.”
Sales estimates of Power by 50 Cent run at $30 million to $40 million at retail worldwide for the first year, according to WWD.com.
In addition to his cologne, 50 and Chris Lighty‘s new company, Lighthouse Beauty, has Kim Kardashian‘s new self-titled perfume up next.
The floral scent makes its debut in the new year; peep the bottle below:
Make sure you check back to DrJays.com – we’re debuting our fragrance section very soon!
Credit: Johnny Louis/WENN.com and WWD.com