MTV Buys Up All The Rights To “This Is It”
So, MTV B.M. (before Michael) was lily whitebread — only playing rock ‘n roll and loving everything Madonna-esque. But once Michael Jackson cracked MTV’s face, they had no other recourse but to admit who the King of Pop was. Now, the former music video network has bought all the rights to the late performers recent movie smash, This Is It. More after the jump.
MTV, VH1 and all the other channels under the Viacom banner have bought up all the television rights to air MiJac’s This Is It starting in 2011. While no one put the terms of the deal out there for us nosy Net nerds to know about, ancillary stations like BET, VH1 Classic, Palladia and more will all be able to broadcast the film.
According to the Los Angeles Times, MTV wants to work with Sony Pictures to help promote the release, hoping to make up the money that they didn’t make domestically when the film was in theaters. The DVD will be in stores soon.
What do you think? Is MTV capitalizing on Michael Jackson like everyone else? Or are they trying to spread the gospel of dance to the masses?