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Diddy Is Hitting The Home Shopping Network

Submitted by on November 24, 2009 – 10:54 am2 Comments


Diddy is set to make his debut on the HSN to sell his I Am King and Unforgivable fragrances.

As stated in Women’s Wear Daily, “his appearance will mark a significant step in HSN’s campaign to not only prove fragrances can be sold on TV, but also capture a commanding vantage in the market”.

This will definitely be a different kind of look for the HSN!

Although the obvious challenge here is that the fragrances cannot be smelled by HSN viewers, the plan is actually to build on the lifestyle of the Sean John brand and the fragrances, using Diddy’s significant place in the market.

HSN has built a special set for Diddy in its St. Petersburg, Fla., studio (see image above). He will not be “pitching” the products, the format will instead be more conversational and laid back.

Diddy will be on the air from 11 p.m. to 1 a.m. on Nov. 30. HSN apparently hopes to break the $400,000 mark in retail sales for the two-hour show.

Your thoughts?

To purchase I Am King or Unforgivable from DrJays.com, click HERE.

Source: WWD

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