Kiki and EMitts at COA’s grand opening

Last week, DrJays.com’s Kiki and EMitts hit up the COA (Coat Of Arms) store grand opening party in Manhattan’s Lower East Side.

The exclusive boutique was opened by two of my good friends and previous co-workers, Daymon Green and Jason Jacobs, as well as Frank 151‘s Todd Nisbet.

Jason Jacobs, Daymon Green and Todd Nisbet

I have to say that Daymon, my fellow “Torontonian”, was actually one of the first people I met when I first moved to NYC back in 2007, and played an integral part in me planting my feet down firmly in this sometimes overwhelming city.

Dubbing me as “the little sister he never wanted”, he taught me a whole lot about the apparel business, namely the streetwear market which I have come to love so much.

Daymon is a pioneer in this game, having started Toronto’s first streetwear boutique/brand called Lounge.

At that time, his clientele included Sean John, Wyclef, Dr. Dre, Little X and more. He then launched an urban clothing agency in Canada, representing Rocawear, Enyce, and Ecko.

Daymon has taken the U.K. brand that he and I both started with in NYC back under his wing – Money Clothing – relaunching it for spring 2010 in the U.S.

Located at 43 Clinton Street, COA is a full service fashion agency housing Money Clothing, MILKCRATE NYC, Frank 151, New Era, and Godspeed footwear. The space also features a retail vintage/dead stock area filled with Polo, snap back hats, Starter jackets and footwear.

MILKCRATE NYC

twon

Godspeed

It also dubs as an event space and art gallery, with their first exhibit being “Don’t Become The Things You Hate” – a “canvas to clothing” project by Sea Sick Mama.

In today’s recession, one of the industries struggling to survive is the print and magazine world.

To reach out, Sea Sick Mama has asked almost a dozen magazines, bloggers, and other local favorites to express “how they survive” during this difficult time – but in only six words. These poetic proclamations (some comical, some foul) are beautifully printed on large scale canvases, but also onto a limited edition series to t-shirts.

The exhibit is bringing the community together to celebrate fashion, art, music and the creativity that springs when people work together.

If you’re in the NYC area, make sure you pay my homies at COA a visit for a unique shopping experience!

Find Money Clothing on DrJays.com by clicking HERE, and check back for MILKCRATE NYC which will be hitting our site soon.

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