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Fila Partners With Soap Star Susan Lucci

Submitted by on December 10, 2009 – 9:30 amOne Comment
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At one point it was a collaboration with hip hop mogul Nas, and now it’s with a soap opera star…

Fila just partnered up with soap star Susan Lucci on an exclusive line of women’s Pilates apparel for the Home Shopping Network.

The line, featuring poly/spandex tanks, pants and more, complements the actress’ own Malibu Pilates Program which has been featured on HSN since 2008.

Susan-Lucci-booted-from-Dancing

“HSN is a strong retail partner with extensive direct-to-consumer expertise and an excellent track record with Susan’s product,” Danny Lieberman, VP of apparel at Fila, said in a statement. “Fila’s women’s personal performance line offers a range of products that combine the rich style of our historic brand with beautiful silhouettes and fabrications for today’s sophisticated active woman.”

The Fila by Lucci line will retail from $33 to $50 and debuted yesterday on HSN.

497498_CX7Fila by Lucci

Check out Fila gear for women on DrJays.com, including bags, track pants, sneakers and more – click HERE.

Source: WWD

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