Fila Partners With Soap Star Susan Lucci
At one point it was a collaboration with hip hop mogul Nas, and now it’s with a soap opera star…
Fila just partnered up with soap star Susan Lucci on an exclusive line of women’s Pilates apparel for the Home Shopping Network.
The line, featuring poly/spandex tanks, pants and more, complements the actress’ own Malibu Pilates Program which has been featured on HSN since 2008.
“HSN is a strong retail partner with extensive direct-to-consumer expertise and an excellent track record with Susan’s product,” Danny Lieberman, VP of apparel at Fila, said in a statement. “Fila’s women’s personal performance line offers a range of products that combine the rich style of our historic brand with beautiful silhouettes and fabrications for today’s sophisticated active woman.”
The Fila by Lucci line will retail from $33 to $50 and debuted yesterday on HSN.
Fila by Lucci
Check out Fila gear for women on DrJays.com, including bags, track pants, sneakers and more – click HERE.
Source: WWD
