Halle Berry’s Boyfriend Models For True Religion
Gabriel Aubry is the new male face of True Religion jeans, recently shooting the brand’s Spring 2010 campaign.
Pictured above with his long-term girlfriend Halle Berry and their daughter Nahla, Aubry is part of the brand’s progression from a strictly hippie-inspired aesthetic to a more upscale look.
“It is a lot more glam, more glitz, but not moving away too far from our roots,” says Jeff Lubell, True Religion’s CEO, of the brand’s more refined direction.
Aubry is joined by Sports Illustrated Swimsuit Issue regular Tori Praver in the brand’s first ad campaign to feature both sexes.
The brand’s sales targets for end of year are between $295 million and $300 million; sales rose 10.7 percent in the third quarter (till Sept. 30) this year.
Check out True Religion on our sister site, DJPremium.com:
Rocky Triple Needle Shirt by True Religion (modeled exclusively by actor Pooch Hall)