Timbaland Says He’s Done With Rap Music
“Dirty South… Can ya’ll really feel it? Can the East Coast feel it? Can the West Coast feel it?”
Super producer Timbaland put his stamp on an entire decade’s worth of urban music in the 90s, and found a way to reinvent himself for the new millennium as well. Specializing in pop, R&B, and hip hop, the man behind the music says he might be hanging up his beats for melodies.
In a recent interview, the man born Timothy Mosley says that his fanbase has drastically changed since the glory days of working with Missy Elliott, Ginuwine, Aaliyah (RIP) or even his later work with Ludacris, Jay-Z, and 50 Cent.
This provides a little insight into why he chose pop artists (such as Katy Perry and Miley Cyrus) and rock bands (i.e. Daughtry and The Fray) for his latest album, Shock Value II.
Here’s an excerpt from the interview with MTV.com:
“I know 75 percent [of the people who buy my album] are women who love Timbaland and most are the women who watch Desperate Housewives and all those others. I did this research. It’s the women who watch Sex and the City, Desperate Housewives — all the real go-to-the-bar women like Timbaland, and mostly European women. It lets me know that my fanbase is mostly women and they are from all cultures. So it’s not a person who loves mostly Hip Hop. It’s a person who loves everything besides Hip Hop.”
The man says he’s done the research. He already featured on a soap opera. Maybe we’ll catch Timbaland on Wisteria Lane next season?
I just hope he’s right.
Tim goes on to say that he is quite un-enthused with the state of hip hop music today.
“I was done with hip-hop a long time ago,” he said. “Once my generation left, I left. I do it, but there’s nobody from my generation besides Jay who’s doing it. I look at Lil Wayne as being from my generation. Some people are still acceptable. Kanye is acceptable from my generation. It’s just not the same. By it not being the same, I kind of fade to black.”
Say it ain’t so! Tim has gone from making music for the ‘hood to making it for Carrie Bradshaw. I can’t say I didn’t see this one coming.
Much more free spirit than hip hop, her foray from the coffee shop to the dance floor had everything to do with Timbo. Before Timbaland, she was ‘Like A Bird.’ After him, she was “Promiscuous.”
I know, I know.
Snoop Dogg and Busta Rhymes both collaborated with them, but pop singers have been offering guest spots to rappers for years now. (The Ying Yang Twins even worked with Britney Spears!)
Singing on and producing one of their tracks is a slightly different story and might have been a sign that Mr. Mosley might have been heading the “pop” way.
It’s not that I have a problem with the man crossing over and getting his paper, it’s just that collaborations with the artists he approves of and a few new artists that he didn’t name might be exactly what the game needs to get us back on track.
Instead, he sounds ready to abandon hip hop altogether. Take a listen and judge for yourself.
What do you think? Does Timbaland have a point about hip hop or is he selling out? Let me know in the comments section!
Main Image: Evil Beet Gossip