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Trend Alert: The History & Reinvention Of The Hoodie

Submitted by on January 28, 2010 – 12:29 pmOne Comment
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Being a piece that is often thought of as athletic or casual urban wear, the hoodie has been reinvented on spring 2010 runways.

Uniquely shaped jackets, cape-like coats, anoraks, windbreakers and more are all fashionably rocking hoods in various fabrics.

It was in the 1930s that this piece was created by none other than Champion.  Hoodies kept American laborers warm in the frozen warehouses of New York where they worked.

Nas in a Champion hoodie

However, the hoodie can be dated as far back as the Middle Ages, when Catholic monks added a cowl (long hood) to their standard robes.

It began gaining popularity in the 1970s for various reasons.

Hip hop culture was on the rise, and the hoodie fit right in as an easily thrown on, sporty urban look.

It also provided a simple disguise for criminals.  A couple of years ago, it was announced that some public schools in New Jersey banned their students from wearing hoodies, because they can easily hide weapons, drugs etc. in their large pockets, as well as conceal their identities from hallway cameras.

The hoodie was introduced into the world of high fashion in the same decade, when designers incorporated it into their collections in more formal ways.

We can’t forget the 1976 hit film Rocky, which has received a lot of credit for the hoodie becoming a staple athletic garment.

Since then, everyone from skaters to rappers and your classic all American college students have adopted it. Retailers like the Gap and American Apparel praise the hoodie for remaining a best seller for years upon years.

For this spring 2010, Balenciaga and Rick Owens have taken the hoodie to new heights. “I like the simplicity and universal application: Christ wore a hood, the Unabomber wore a hood, Grace Jones wore a hood, Dante wore a hood,” said Owens.

Rick Owens

Balenciaga

More proof that this is one piece that will always have a place in our closets.

Find your hoodies on DJPremium.com and DrJays.com.


Sprat Hooded Sweatshirt by Diesel

Fearsome Hoodie by 55DSL

Source: WWD, Wikipedia

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