Drake Joins Hip Hop In Obeying Its Thirst
Looks like actor and recording artist Drake is quenching his thirst and his bank account, too. He recently landed an endorsement deal with Sprite. He made his first appearance for the beverage via a commercial that has already appeared in movie theaters across the U.S. and debuted in the homes of millions during last night’s Super Bowl XLIV.
Recently Sprite has tapped more athletes for ad campaigns than hip hop artists; so Drake brings a refreshing (no pun intended) musical presence to the brand. More notably, he can be added to the long list of past catchy Sprite campaigns that have featured the hottest hip hop artists cooling down with the ice cold soft drink. Check out Drake’s brand new Sprite commercial below.
The world’s popular crisp lemon-lime soft drink has been in existence for almost 50 years and has had a longtime marketing relationship with hip hop artists since the 80’s. Sprite has developed memorable campaigns uniting the best in Hip Hop, as seen in their “Five Deadly Women” campaign which featured female emcees Amil, Eve, Mia X, Roxanne Shanté, and Hot 97’s Angie Martinez and their “Hip Hop Voltron” campaign which featured rappers Common, Fat Joe, Mack 10, Goodie Mob, and Afrika Bambaataa.
Others to profess their love for the clear and bubbly beverage over a beat have included Heavy D & The Boyz, A Tribe Called Quest, En Vogue, Keith Murray, Pharoahe Monch, Mos Def, Beanie Siegel, The Lost Boyz, and Large Professor with Grand Puba.
We at DrJays.com Live did some digging and found some of Sprite’s classic hip hop commercials to satisfy not your taste buds but your eardrums. Sit back. Relax. Enjoy!