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Drake Joins Hip Hop In Obeying Its Thirst

Submitted by on February 8, 2010 – 4:26 am2 Comments

Looks like actor and recording artist Drake is quenching his thirst and his bank account, too. He recently landed an endorsement deal with Sprite. He made his first appearance for the beverage via a commercial that has already appeared in movie theaters across the U.S. and debuted in the homes of millions during last night’s Super Bowl XLIV.

Recently Sprite has tapped more athletes for ad campaigns than hip hop artists; so Drake brings a refreshing (no pun intended) musical presence to the brand. More notably, he can be added to the long list of past catchy Sprite campaigns that have featured the hottest hip hop artists cooling down with the ice cold soft drink. Check out Drake’s brand new Sprite commercial below.

The world’s popular crisp lemon-lime soft drink has been in existence for almost 50 years and has had a longtime marketing relationship with hip hop artists since the 80’s. Sprite has developed memorable campaigns uniting the best in Hip Hop, as seen in their “Five Deadly Women” campaign which featured female emcees Amil, Eve, Mia X, Roxanne Shanté, and Hot 97’s Angie Martinez and their “Hip Hop Voltron” campaign which featured rappers Common, Fat Joe, Mack 10, Goodie Mob, and Afrika Bambaataa.

Others to profess their love for the clear and bubbly beverage over a beat have included Heavy D & The Boyz, A Tribe Called Quest, En Vogue, Keith Murray, Pharoahe Monch, Mos Def, Beanie Siegel, The Lost Boyz, and Large Professor with Grand Puba.

We at DrJays.com Live did some digging and found some of Sprite’s classic hip hop commercials to satisfy not your taste buds but your eardrums. Sit back. Relax. Enjoy!

Hip hop pioneer Kurtis Blow becomes the first hip hop artist to endorse Sprite (circa 1986)

Kid N’ Play party it up for Sprite (circa 1991)

R&B group Hi-Five keep it funky for Sprite (circa 1991)

Mac daddies Kris Kross for Sprite (circa 1993)

Longtime rivals KRS-One and MC Shan go “Rhyme for Rhyme” for Sprite (circa 1995)

Pete Rock & CL Smooth “Free Stylin’ ” for Sprite (circa 1995)

Nas and AZ keep it real for Sprite (circa 1997)

Five prominent emcees transform into Voltron and save hip hop all in the name of Sprite (circa 1998)

Missy Elliot scores points for Sprite (circa 1998)

Thirsty, anyone?

Image: PopSop

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