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Diddy Revamps Sean John’s Times Square Billboard

Submitted by on February 23, 2010 – 12:00 pm5 Comments

Check out fresh video from behind the scenes of the new Sean John billboard shoot.

In the footage, Diddy talks earnestly about being a successful Black man whose longtime dream came true when the billboard first launched six years ago (at the time, the largest billboard ever in the area) as part of Sean John’s Spring 2004 collection.

The shoot was overseen by famed photographer Mark Seliger and Sean John stylist Derek Roche gives the video narrative:

Spotted: Rap Radar

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