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Exclusive: AKOO Speaks On Billboard Controversy

Submitted by on March 1, 2010 – 4:28 pm122 Comments

Earlier today the media (both urban and mainstream) was abuzz with news that a promotional billboard for the AKOO clothing brand (of which DrJays.com is the exclusive online retailer) had caused a stir within the Newark, New Jersey community where it is located (corner of Market and Washington Streets, to be exact).

ABC’s Eyewitness News did the following report:

The city’s mayor, Cory Booker, made the following statement as part of the report:

“So often when I am out in the community I see kids wearing their pants too low and others using inappropriate language in public.

I will work with my city council to see if we can address it so we don’t see these types of advertisements displayed in our city in the near future.”

Newark’s City Council President Mildred Crump was also quoted as saying, “I’m so sick of people seeing Newark as a place where they can do whatever they want. They think they can put it in a Black community and nobody is going to say or do anything.”

Here is the exclusive official statement from AKOO in response to the controversy:

“The AKOO brand has always aimed to inspire individualism and creativity. Our advertising campaign was not created to offend or insult anyone but to simply provoke dialogue and thought regarding male/female sexuality within urban culture.

We hope that as more of the campaign is debuted, people will see the multifaceted personality of AKOO.”

We’d love to hear our community’s thoughts about the billboard?

Main Image: NJ.com

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