Lady Gaga + Cyndi Lauper For M.A.C’s Viva Glam
Past and present pop icons – Cyndi Lauper and Lady Gaga – held a launch event in London yesterday for M.A.C’s latest Viva Glam lipsticks, which are sold to help the M.A.C AIDS Fund.
“Seventy-two percent of sexually active women in the United Kingdom have never been tested for HIV,” Lady Gaga told discussion moderator Sharon Osbourne. Questions for the stars were culled from thousands sent by their fans via Twitter and Facebook.
Throughout the discussion, the duo placed particular emphasis on communicating to women about H.I.V. and AIDS-related issues, including testing for the illnesses, practicing safe sex and, in some cases, abstinence.
“Even Lady Gaga can be celibate. It’s OK not to have sex,” said Lady Gaga, adding women are experiencing high rates of infection. “You don’t have to have sex to feel loved.”
“Don’t be a knucklehead,” the straight-talking Lauper counseled. She mentioned the M.A.C. AIDS Fund is working with a pharmaceuticals firm on developing a female condom. “Spread the word, not the disease.”
“The fact that lipstick is being used as a tool to spread the word to me is exciting because of the symbolism,” said Lauper. “A woman will always buy a lipstick.”
Lady Gaga explained she chose the pink shade named for her because she wore a MAC shade dubbed Pink Nouveau before she became famous.
“It made me feel so much more famous than I was. Nobody knew who the hell I was,” she said. “I asked MAC if they would derive a more accessible color out of that — that color that sort of made me feel good about myself.”
Lauper’s coral red hue has a slightly less romantic, if nonetheless well intentioned, backstory.
“I wanted a deep red, right?” she told Osbourne. “They said, ‘It’s not going to sell that much.’ I said, ‘Fine, make one that’ll sell.’ So I got this.”
Check out the UStream footage from yesterday’s event: