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Is Sean John Losing Its Urban Feel?

Submitted by on March 3, 2010 – 2:34 pm14 Comments

Sean John just unveiled their spring 2010 ad campaign, shot by celebrated photographer Brooke Nipar, who also shot Diddy‘s new album packaging for Last Train to Paris.

As stated on the brand’s official website:

Celebrating the longevity as one of America’s most successful labels, Sean John is moving back to the days of high modern fashion allowing the market to be continually surprised by their new aesthetic. An all black-and-white ad campaign communicates the path Sean John is taking for future collections, campaigns and initiatives.

When it comes to the future, Sean John is starting off with slimmer fits this upcoming spring’s “Rebel Seduction” collection. The “Marcus” and “Clayton” are two new denim fits the brand is introducing, with lower rise and narrow straight leg silhouettes.

Each delivery this spring will focus on a rebel from a different time period – the mod rebel, the rocker rebel and the b-boy rebel.

Are you feeling this new refined direction for Sean John, one of the pioneering brands in urban fashion, or is this selling out?

See more shots from the campaign below:

See some of the latest in Sean John gear below, and by clicking HERE.

Tease Me Tee by Sean John

Wrap Jean by Sean John

Related Posts with Thumbnails


  • Steven Terry says:

    I don’t see it as selling out! I see it as evolving. Urban fashion changes daily. When you are in the streets of NY, you see “urbanites” wearing all types of clothing…actually a lot slimmer these days!

    Sean John is on-point with this collection!! The urban evolution lives strong!!

  • dsuave allday says:

    I like what SeanJohn is doing, it has more of a variety than most. Waaaayy better than Rocawear.

  • True Talk says:

    What’s up with that picture with the baggy jeans and the Chuck Taylors…”where dey do dat at???”

    Seriously, this campaign looks tasteful. I think I may have to pick up a few of these pieces ASAP!

  • Savvi Fenom says:


  • Leonard E. Taylor says:

    Fashion must evolve-regardless of the brand, genre, or demographics it speaks to. In order to be relevant, a fashion line must “HOT!” And, if you have not seen enough ‘dumbo’ jewelry, bright 80′s/retro gear, slavishly decorated high-end & low-end kicks-then why aren’t we still selling green double-knit jumpers for men? What the Sean John brand is being “URBAN.”

  • True Talk says:

    Retailers create these labels for fashion and it’s customers and quite frankly it’s disgusting!!!

    What do you define as “urban”???

    Sean John is doing the damn thing in this campaign!

    Props to Diddy…I’m glad you’re pushing the envelope!

  • Eli says:

    Sean John is always going to push the edge. Being “Urban” is an idea now, a culture and a swagger that is always changing and evolving and can be embraced by many different people. Sean John is reaching out to those different people with a little class, a little prep and a little street. Anybody could find something they like and thats a universal appeal.

  • phay says:

    sean john been falling off, 2 years ago they had racks full of sean john clothing..but when i walk into stores such as jimmy jazz n macys..he has a little shelf with little clothing…haaa

  • tiger says:

    his own kids dont wear sean john what does that tell you

  • Dave says:

    I do dig Sean John, for they’re tight like that. As of selling out, I don’t think so. In order to stay relevant, they had to evolve or else, they will lose some serious revenue. However, it doesn’t mean that they had to abandon their urban fan base in order to evolve. Props to Diddy for tasking a lot of risks as a real businessman.

  • Leonard E. Taylor says:

    @ True Talk

    “Urban” is a vibe, an attitude, a manner, and yes, even a genre. Yet, it can’t be limited to a demographic-which is what the media slavishly tries to do. Fashion is a business and it will evolve whether you are a ‘Prep’ attending MOREHOUSE COLLEGE and rocking vintage bow-ties with Japanese denim or a slave to a look that is sleek and Italian. The spin that a culture puts on the accepted ‘status quo’ “look” tends to lend itself to the moniker “Urban.” Again, I salute SEAN JEAN (the brand) for going into unchartered waters! Flex your muscles SJ…flex your muscles!

  • AJW says:

    I like Sean John. The thing about his clothing is, that it never gets old. Urban or not, it’s Sean John. He has good quality clothing. Why focus on Urban wear, he makes business/formal attire too. Have to remember Sean John isn’t young anymore.

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