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Is Sean John Losing Its Urban Feel?

Submitted by on March 3, 2010 – 2:34 pm14 Comments

Sean John just unveiled their spring 2010 ad campaign, shot by celebrated photographer Brooke Nipar, who also shot Diddy‘s new album packaging for Last Train to Paris.

As stated on the brand’s official website:

Celebrating the longevity as one of America’s most successful labels, Sean John is moving back to the days of high modern fashion allowing the market to be continually surprised by their new aesthetic. An all black-and-white ad campaign communicates the path Sean John is taking for future collections, campaigns and initiatives.

When it comes to the future, Sean John is starting off with slimmer fits this upcoming spring’s “Rebel Seduction” collection. The “Marcus” and “Clayton” are two new denim fits the brand is introducing, with lower rise and narrow straight leg silhouettes.

Each delivery this spring will focus on a rebel from a different time period – the mod rebel, the rocker rebel and the b-boy rebel.

Are you feeling this new refined direction for Sean John, one of the pioneering brands in urban fashion, or is this selling out?

See more shots from the campaign below:

See some of the latest in Sean John gear below, and by clicking HERE.

Tease Me Tee by Sean John

Wrap Jean by Sean John

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