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What Happened To The Fat Tongue on Nike SB’s?!

Submitted by on March 5, 2010 – 4:02 pm2 Comments
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The fat tongue was the prime feature that made the Nike SB Dunk Low so special. it was something about the fat tongue that made you want a pair of SB Dunks in the first place, right? Apparently, someone in the Nike SB camp had to make an executive decision by doing away with the beloved stuffed tongue.

Tons of Nike SB fans caught feelings about the tongue-change, but is it the skaters complaining, or is it the sneakerheads whining as usual? Depending on who’s mad is extremely vital at the end of the day, because Nike SB is a “skateboarding” brand. More importantly, who’s the true Nike SB consumer: skaters or sneakerheads? Surely that matters since Nike’s kick-push division wouldn’t be able to turn profit without their loyal following.

By now, team Nike SB should have an idea of why so many people are turning their backs on the Dunk Low SB, but what are they willing to do about it? It’s all about giving the consumers what they want, and time will tell who’s the real voice for the people. Will the tongue remain thin, or will the fat tongue return? That’s been the million dollar question, ladies and gentlemen, until recently. Kevin Imamura from Nike SB broke the news that the fat tongue will return on Twitter.

REJOICE! While Imamura was not specific as to which shoe will serve as the first to re-debut the feature, or even during which season it will occur, at least we can see some more of the classic Nike SB designs that made us fall in love with the shoe years ago.

Was the switch back to the fat tongue necessary? And while we’re asking questions, what’s your favorite Nike SB? Let us know!

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2 Comments »

  • Sanz says:

    i HOPE iT COMES BACK FAST!!

  • kwame says:

    There’s no doubt in my mind that NikeSB caters to the ‘heads & collectors moreso than people who actually put the “skateboarding” shoes to use. I’ve never owned a pair of dunks as I’ve got a list of other companies that haven’t tried to capitalize on skateboarding’s popularity boom of the past decade that I’d rock before SBs. The only ones that have ever interested me fall under the category for sneakerheads, like limited collabs with artists and the like. I say let the fat tongue slide, I never needed it.

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