Style Stories: Big Tigger Takes On Blac Label
You may know him best as the former host of BET‘s Rap City and 106 & Park. Or perhaps as the music director and host of CBS Radio’s WPGC “Afternoon Drive”, resident DJ at Washington Wizards’ games, and avid philanthropist.
Well Big Tigger is rocking yet another hat – a fashionable one at that.
He is the brand new Senior Vice President of Marketing for the hit urban brand Blac Label.
The brand launched in 2002 with a focus on elaborate graphic tees, eventually including a mix of military-inspired woven shirts, denim, sneakers as well as collections for women and kids.
Kiki brings you a sneak peek at brand new Blac Label gear, while finding out how Big Tig juggles his many hats and more – check it out:
DrJays.com: How and when did your position with Blac Label come about?
Big Tigger: November 2009 – JW and I (the boss and a good friend of mine), had a casual conversation about building the already successful brand. We agreed to have me assist in the future marketing direction of the brand.
DrJays.com’s Boss Lady with Big Tigger
DrJays.com: Did you have any prior experience in the fashion industry?
Big Tigger: Other than wearing a variety of brands and being involved as a spokesperson/partial owner of Pure Players, not really.
DrJays.com: Describe a typical day in the life of the SVP of Marketing for Blac Label.
Big Tigger: No such thing as a typical day, since it is one of many responsibilities on my plate right now. Lots and lots of networking, internet research, grassroots research, and meetings galore.
Somos Thompson (Head Designer), Mike Black (VP of Product Development, Big Tigger and Kris Wright (VP of Footwear)
DrJays.com: With the many hats you wear, as a DJ, on air personality and now SVP of Marketing for a clothing brand, how do you manage to juggle it all?
Big Tigger: Who knows? Things have to get done and done properly. If I feel one is suffering or I am failing to meet my expectations in one are or another, I will either double my effort or delete one of them.
DrJays.com: What else are you working on currently (or in the near future)?
Big Tigger: I have a new TV show coming to the CW network in April called Direct Access with Big Tigger. It will start locally in the DMV on DC50 and hopefully branch out nationally.
DrJays.com: Any exciting news or collaborations in the works with Blac Label?
Big Tigger: We have a a variety of hot things in development, most importantly the reconstruction of our website BlacLabelPremium.com. We are almost done with it, and it is currently up and functioning at about 85% capacity. Look forward to A LOT more content, contests, and other initiatives originating from our site!
Brand new Blac Label gear – coming soon to DrJays.com
DrJays.com: Can you give our readers three style tips for this upcoming spring season?
Big Tigger: Stay true to yourself and style, fellas stop wearing skinny jeans, and rock Blac Label all the time!
See the latest in Blac Label on DrJays.com, and stay tuned for more fresh gear from the brand!
Popularity: 1%
Nice job Kiki! And Tigger is definitely an inspiration in this business – we look forward to working closer with Blac Label this year!
~BL
real nice jacket,love it!!!!
[...] a great interview with Tigger over at Dr. Jay’s (click here) that explains how this deal came about. Personally, I’m hoping it works out well for [...]
A Strategic Business Alliance Opportunity:
04/15/10
BLAC LABEL:
Dear Blac Label,
My name is Major R. Castleberry II. I reside in Emeryville, CA. I am a Bay
Area, Patented Inventor, who’ve Invented and Patented a product
for “WORLD PEACE”, this “Custom Designed” product for “PEACE” is
named “The Peace Jersey”! I am documented in the Oakland Tribune
and the San Francisco news paper supporting the Peace Marches. I have
completed an interview with NBC NEWS 11 concerning “The Peace
Jersey”! I have letters of Commitment from major cable network stations
as BET, TV-ONE, and A&E Television, to commercially market “The
Peace Jersey” to over 87 MILLION U.S. CABLE HOUSEHOLDS! “The
Peace Jersey ” is a “FINISHED PRODUCT”, developed in six sizes,
from small to 3-X Large! For now, we’re featuring the U.S.A. Patriotic
Versions, (Red White & Blue)!
Blac Label, I would like to establish a business strategic
alliance with you concerning this very needed and relevant product!
Upon my submitting and receiving a signed non disclosure
agreement from you, I will submit to you a DVD Disc Commercial of
“The Peace Jersey”! Blac Label, the purpose of “The Peace Jersey” is
to expose “The Peace Jersey” to the youths and adults throughout
our communities and “World Wide”, to offer them an alternative,
tool, and product, against violence! By starting from square one, and
reintroducing and making “COOL” again the “Golden Rule” of
“PEACE”, through “NEW FASHION & STREET WEAR”! “The Peace
Jersey’s” “Custom Design” “shows what you’re all about”,
“WHETHER YOU’RE COMING OR GOING”! We also have a law firm
behind our product.
Blac Label, I look forward to hearing from you, and presenting
“The Peace Jersey” to you! Together, we can make a difference
in the life’s and minds of our youths, concerning a positive
alternative against VIOLENCE using a “NEW FASHION” OF
“STREET WEAR CLOTHING”…THAT’S ALL ABOUT “PEACE”!!!
Please acknowledge by e-mail @ majorcastleberryii@yahoo.com or
you can phone me at cell # (510) 435-9816.
Sincerely,
Major R. Castleberry II.
Thank you, and
“PEACE”!
I love everything blac label is doin.You guys took it to the next level with Bigg Tigger he’s someone everyone can identify with.I’ve been wearing Blac label for some years now i consider myself the King of blac label because I have so much new and old all of it in tip top condition.From shirts to jeans to shoes now buying leathers.I’m from the Washington DC area everyone loves Blac label and now I have my wife and kids and Frieneds on the bandwagon. let me kno if you guys needs someone to be a spokesperson would’nt mind at all.