SoJones.com Asks Boss Lady “What’s Hot For 2010?”
SoJones.com caught up with DrJays.com‘s Boss Lady to hear her thoughts on fashion, hip hop and more.
Check out excerpts from the interview below, where she discusses 2010′s trendsetters, her favorite hip hop artists of all time, and what it’s like interviewing Trey Songz and Mary J. Blige.
SoJones.com: Who are your trendsetters to watch in 2010, and why?
Boss Lady: Female trendsetter, love her or hate her, has to be Nicki Minaj. We [DrJays.com] knew she was going to be huge last year, hence the reason we included her in our Summer Sensations 2009 campaign. Her effect on young women is incredible; thousands of girls calling each other “Barbies,” wearing pink in their hair, etc. She definitely needs to keep working on developing her own style this year—more Nicki, less Lady Gaga. As for a male trendsetter—he’s not even “back” yet—but I’ll say Kanye West. He never disappoints and even when he does, he always leaves a definitive mark on pop culture.
SoJones.com: In 2009, you interviewed some major celebs like Wyclef Jean, Mary J. Blige and Trey Songz. Can you tell us about a surprising moment or discovery while doing these interviews, something that happened or that one of them said that you didn’t expect?
Boss Lady: I haven’t been so nervous to interview someone as I was with Mary J. Blige (not even with Diddy!). I respect her journey SO much and I wanted to make sure I did her story justice. She was down to earth, warm and genuine, and she truly deserves all the blessings in life she now has. Trey Songz’s eloquence surprised me. He’s very well spoken and focused; I wish we’d get to see more of that side of him. Wyclef is a comedian; the off-camera banter was more entertaining than on-camera, unfortunately!
SoJones.com: Who is your all-time favorite music artist? Do you think his/her sense of style has any effect or influence on your music tastes, if so, how?
Boss Lady: I’d say I have two: Jay-Z and Tupac Shakur. Tupac’s rebellious fashion style definitely tied in with his music—the bandana wrapped around his bald head, his shirtless physique and multiple tattoos, plus his flashy gold jewelry and silk shirts in later years. His style made him that much more appealing, especially to his female fans! And everyone knows Jay-Z sets more style trends than any other artist who’s come before him (and maybe even after him), so I definitely look to him as not just a lyrical genius but a pop culture icon, too.
SoJones.com: Any nominees for “Fashion Trends that Must Die in 2010″?
Boss Lady: Nicki Minaj’s pink undertone hair—I’m seeing way too many girls with it—must disappear now! Big-rim glasses for men have got to go, too. No one suits them besides Kid CuDi. I remember when Jay-Z started wearing them, my heart just dropped!
See the complete interview here, including Boss Lady’s top spring 2010 merchandise picks from DrJays.com.