Watch Out For Fake Polo & Northface Online!
WWD.com reported today that Polo and The North Face are on the warpath against counterfeits.
In what legal observers say is the largest case of its kind, Polo Ralph Lauren Corp. and VF Corp.’s The North Face brand have used a federal lawsuit to strike at a large network of more than 130 Chinese Web sites selling counterfeit goods to U.S. customers through up to 6,500 domain names.
According to court documents unsealed this week, the two apparel firms’ own investigations recently uncovered a ring of related Web sites that, since January 2008, have moved as much as $780,000 a month in fake Polo and North Face goods at domains such as polo4sale.com and outletnorthface.com…
“They steal your images wholesale,” said Barbara Kolsun, an intellectual property attorney and the editor of the book Fashion Law: A Guide For Designers, Fashion Executives and Attorneys. “This is your classic counterfeiting-as-stealing operation because they’re using the advertising that you paid for and convincing customers that you are somehow involved.”
Although these two brands were the only two plaintiffs in the case, these websites also sold merchandise from Dior, Ed Hardy, Coach, Gucci, Paul Smith and Abercrombie & Fitch.
No one likes a fake. Cop your gear at authorized retailers.