Can FUBU Make A Comeback?
After a brief hiatus from the U.S. market to focus on global expansion, FUBU the Collection is officially back—and DrJays.com will be the exclusive online retailer of the brand.
The New York–based sportswear brand has returned to solidify its place in streetwear fashion with the new FB Legacy collection and the “Mr. FB vs. Mr. Trendy” digital campaign.
FB Legacy, inspired by turn-of-the-century industrial workman wear, is providing complimentary wardrobe staples and representing the modern man with core sportswear apparel. Rooted in the history of its predecessor, FUBU, FB Legacy is the modern-day response to ever-changing fads.
FB Legacy, taking note of FUBU’s marketing success, will launch the new collection to the masses with a series of digital commercials inspired by the popular Apple “Mac vs. PC” commercials. the video clips present “Mr. FB vs. Mr. Trendy” vignettes which compare the advantages and attributes of Mr. FB and Mr. Trendy, similar to the comparisons of Mac and PC. The Mr. FB character represents a classic, every day, casual sense of style while Mr. Trendy is the fad-laden fashionisto. Mr. FB is the present and future of timeless sportswear.
The “Mr. FB vs. Mr. Trendy” commercials will also feature a slate of actors, athletes and artists such as Clifton Powell, Slim Thug, Antwaun Smith (Mr. Universe 2009), Pinky and many more, who represent different versions of Mr. FB.
Check out the first one, featuring Slim Thug:
What do you think—can FUBU make a comeback in today’s urban market?
Peep behind the scenes footage from FB’s Fall 2010 men’s photo shoot.
Stay tuned for FB gear on DrJays.com