LRG is proud to announce the launch of their summer 2010 line.

Since the beginning, LRG has developed themes around which to design their inventive seasonal clothing lines. LRG maintains superior creativity in their artistic styling, while delivering new looks that stretch to every corner of American culture. The first series consists of the following themes: “Destination Nowhere,” “Homegrown,” “Artist Driven,” and “Uptown Top Rankin.”

“Destination Nowhere” is a classical rendition of nautical sportswear. Catching vibes from a laid-back yacht-club aesthetic, “Destination Nowhere” presents high-class, street-trendy fashion.

According to LRG , “as a homegrown company cultivated from creativity, love, hard work, and, of course, home gardening and personal horticulture, the theme “Homegrown” was a natural selection and source of inspiration for summer 2010.” Enough said.

“Artist Driven” is a combination of two of the most talented and prolific young graffiti artists in the world: Augor from Los Angeles and Pose from Chicago. The result is the first installment of a heavy-hitting guest artist co-op series that will grow throughout the year.

Other summer looks have an international flavor, celebrating cultural diversity and lifestyle perspective. Influenced by the styles of Jamaica in the summertime, the “Uptown Top Rankin” theme sums up the irie lifestyle of our favorite Caribbean island.

Check out the video below, plus more shots from LRG’s summer lookbook. Stay tuned—this gear will hit DrJays.com soon.

Visually Heard / Introduction to Summer 2010 from LRG on Vimeo.

Check out LRG on DrJays.com by clicking HERE.

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