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VOGUE India Tackles Complexion Issues

Submitted by on April 15, 2010 – 10:07 am3 Comments

The latest issue of VOGUE India tackles the sensitive issue of women of color’s varying skin tones, featuring five beautiful models meant to represent the different shades of Indian women.

According to the magazine, darker-skinned models were used on the cover. There’s been outcry across the Internet, however, that the cover actually reinforces stereotypes of Indian beauty as real dark-skinned models are nowhere to be seen.

“Every generation has its share of beauty myths. Perhaps it’s time to bust this one,” the editorial says. “Time to say that as a magazine we love, and always have loved, the gorgeous colour of Indian skin…dark, dusky, bronze, golden–whatever you call it, we love it.”

According to VOGUE‘s UK website, the demand for skin-whitening creams (fueled by the appearance of light-skinned Bollywood stars and models) from brands including L’Oreal and Unilever grew 18 percent last year and is set to increase by a predicted 25 percent this year.

Source: HuffingtonPost.com

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