Sean John To Be Sold Exclusively At Macy’s?
WWD.com reported today that Diddy has just inked a deal with Macy’s, making Sean John available exclusively at the department store and Macys.com beginning next year. The brand will also still be sold at the Sean John flagship store on Fifth Avenue in New York, and eight Sean John outlets.
Check out excerpts from the article:
Diddy is set to follow in the footsteps of Tommy Hilfiger.
Sean John, the men’s label founded by the hip-hop artist/mogul/man-about-town, has inked a transformative deal with Macy’s Inc., similar to the one Hilfiger signed in 2007.
The first exclusive product will begin hitting 400 Macy’s doors even earlier, in October, and Macy’s executives believe distribution will expand to almost all of its 850 stores in coming years.
“We started a relationship with Macy’s 11 years ago. They truly supported us from Day One and now we are taking our relationship to the next level,” said Sean “Diddy” Combs at the Standard Hotel Wednesday morning, where the deal was unveiled.If Macy’s is excited, the likes of Dillard’s, Bon-Ton and Belk — plus specialty stores such as Man Alive, Jimmy Jazz and Underground Station — won’t be. Sean John men’s sportswear — which, according to Sean John president Dawn Robertson, accounts for more than half the firm’s $525 million in retail sales — will be pulled out of those stores.
In recent years, Sean John has lost significant ground as the urban market transformed and legacy brands lost favor to younger, hipper boutique labels among younger consumers. So, under Robertson and Sean John executive vice president Jeffrey Tweedy, the company has changed tack, trying to move beyond its urban roots to create a contemporary, mainstream image with more modern designs, new fits and more sophisticated product.
“This is really full circle for me. I started working at Macy’s when I was 16 in the New Rochelle [N.Y.] mall,” he recalled. “I remember so vividly selling ties and dress shirts and belts and ringing them up. And now, I’m further building my relationship with Macy’s.”
Your thoughts?
No more Sean John on drjays,so the SJ clearence sale is at the end of the year if not sooner.
I am a Sean John Fanatic, so anything that furthers the brand, diversify it’s core style, and make it more exclusive, I’m all for it yesterday. More jean fits PLEASE!!!!!
SEAN JOHN GEAR IS WACK !!!
I’m not sure it is more exclusive being sold at Macy’s all over the country. Sane as putting it at Target if you ask me.
PUFFY. THATS WHO HE IS KNOWN BY IN THE HOOD, JUST SOLD OUT. MAKING HIS PRODUCT VIRTUALLY UNATTAINABLE TO THE PEOPLE WHO SUPPORTED HIM.HE SHOULD BE BOYCOTTED ON ALL LEVELS. DONT PURCHASE!
Thats a horrible plan! He’s decided to keep it corporate. Demographically, some Macy’s department stores do not carry/sell his clothing. I hope Macys keeps a wide enough selection, as Sean John may lose many of his consumers.
I don’t think some of the commenters have ever been inside of a Macy’s. He just inked a deal of exclusivity to the largest U.S. retailer and these guys have nothing but negatives. Good job Diddy.
some of the clothing is off but for the most part sean john good nice classic clothing especially jackets, jeans i got n they real comfort and the shirts are good too, they even make the watch it came w a cologne but the quality of the watch band area is that it gets rusty from the 1st day u wear it so it is not stainless steel its some cheap shit, the band of the watch is at least, go to macys web site to see d watch by sean john w cologne set ok deal but the damm quality off the watch band is very cheap as it gets black n rusty n old lookin right off the back
Al: chill out. How is he selling out? It is attainable, just go to macys.com or a macy’s store his site, outlets etc. Business is business it’s not like most people are brand loyal anyways. Because we all want him to stick around and suffer a loss. Really? Oh yeah your caps lock is stuck in sameul jackson mode.
AJW: Sean john has been dealing with macys of a few years now. I got some of their suits, ties, dress shirts, as well as jeans tee’s etc. It’s really no surprise if he does soley deal with them. The thing is he might actually gain more people than he is losing. White people love them some diddy and some macy’s. Honestly he should’ve went to nordstrom but since he’s been dealing with macy’s for a bit I guess it was best. Yeah I said it. Your right about demographically though. Weird part is in the lower end macy’s they don’t really have his stuff but in the higher end they do lol.
Good dude: Yeah your probably right. But in a way I don’t blame them. Let’s put it like this. I’m black and panamanian. Majority of the time I’m in a macy’s I get avoided or looked at weird until I pull out my platinum macys card. Then they kiss ass cause their job is now on the line. Even with a suit on. Imagine what happens when someone who isn’t a card carrying member rolls in there. Again this isn’t all the time but it does happen and that’s when I send a letter to corporate. Also take in account that in this area of fashion they can’t really compete.
Thats dope, congrats to Diddy.
Speaking of, I’m looking forward to seeing the new movie he’s in, “Get Him to the Greek”. It looks like its gonna be so funny! Anyone else going to see it?
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