Hitting the Sheets With Beyoncé
Now’s your chance. Beyoncé and mama Tina Knowles are making sure you go to bed with them by launching a bedding business.
Expect Deréon and House of Deréon branded sheets, comforters, pillows, coverlets and shams in stores by this year’s holiday season. The Knowles’ have accented this collection with personal design touches including sequins, studs, rivets—even mirrors.
According to Women’s Wear Daily:
“Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market,” says Tina Knowles. The House of Deréon home furnishings line will retail for $149.99 to $199.99, while Deréon is priced from $49.99 to $99.99. Towels, table linens and tabletop will join the offerings in upcoming seasons.