Kimora Lee Launches New “Kouture” Collection
Kimora Lee Simmons continues to beef up her brand portfolio with “Kouture by Kimora”, a new collection exclusive to Macy’s.
“It’s very trendy, it’s very young and it’s very fun,” says Simmons of the line, which is priced from $19.99 to $34.99 at retail.
If that sounds similar to her other ventures — specifically Baby Phat and Fabulosity, the junior collection she does for J.C. Penney, Simmons said the difference is that Kouture is completely trend driven, rather than urban and streetwear related. Key items include rompers, blazers and studded leather jackets. And there’s the Macy’s angle, of course. Phat Farm has been with Macy’s for years, but Kouture is the first line Simmons has developed exclusively for the retailer, a process that was documented on her Style network reality show “Kimora: Life in the Fab Lane.”
“I wanted to do something that spoke to a different market for Macy’s,” says Simmons. “It sits in a different section. I wanted this to be crossover. I wanted this to be colorless and really about fashion. And it’s what I call recession proof. It’s really important to say that. You can get a cocktail dress with a bustier top and satin skirt for 30 bucks. You can get a great jean for $19.99.”
Kouture by Kimora is available in 150 Macy’s doors and online, and will be in 300 doors by July.
Source: WWD
