Is Justin Bieber’s Nomination For A BET Award Good Or Bad?
When the nominees for the 2010 BET Awards were announced, the first thing that jumped out to people (aside from the fact that Lil Kim was nominated for “Female Hip Hop Artist Of The Year” but hasn’t had an album or hardly rapped a lyric since 2006) was the fact that pop sensation Justin Bieber was nominated in the category of “Best New Artist.” Some eyebrows were raised while others were furrowed but it captured everyone’s attention. So the question is…
“Is Justin Bieber’s BET nomination good or bad for BET?”
Let’s take a closer look at both sides of debate.
Bad
Justin Bieber is a pop star of epic proportions. However, he hasn’t been on BET’s radar until about a few weeks ago. He also hasn’t been an artist the network has supported. While some may argue he doesn’t belong because of his lack of melanin, that doesn’t play a role considering that Robin Thicke has long been a staple of BET programming. Justin Timberlake, Eminem and others have had their time on the network, as well. What’s interesting is the move seems to be far more calculated—it is a transparent reach for the award show to be recognized by mainstream press and audience. Bieber is not an artist the network has been instrumental in helping launch his career. He did release an album in late 2009 and BET was nowhere to be found. It is fair to say the other nominees (Melanie Fiona, Young Money, Wale and Nicki Minaj) have had their careers bolstered by their BET presence. Bieber seems more like a bandwagon move than anything else. More than likely, the upper brass have been paying attention to Twitter and have noticed his name constantly on the trending topics list. When it came to making up for the Michael Jackson tribute debacle at last year’s ceremony, they decided now would be the perfect time to latch on and attempt to make up for the monumental failure of a show. There are other artists that BET could have nominated in Bieber’s place such as B.o.B., Waka Flocka Flame, Janelle Monae, etc. It speaks in volumes regarding BET’s so-called “Black Star Power” vs. wanting to be accepted by everyone. This is obviously a move for the latter.
Good
Justin Bieber is huge across the board right now. This isn’t the first time that BET missed the bus on an artist and decided to make up for their miscalculations. Drake had been around for quite some time before the network even paid attention. The same can be said for Eminem. Considering this and the fact that Bieber does have a song with a BET staple (the Ludacris feature on his hit single “Baby”) and you understand why BET had to give Bieber the nod. To ignore him could be downright blasphemous. Bieber was signed by Usher and has captured the hearts of young ladies of all racial backgrounds. Why continue to ignore what is right in your face? Sure, you can argue that Christina Aguilera should have received a nod for 2006′s “Back To Basics” which featured a soulful sound largely produced by the legendary DJ Premier, but everyone makes mistakes, right? Quite frankly, this is a brilliant move by the network to bring more eyeballs to their award show. Whether the move lacked integrity doesn’t matter when those television ratings come in. It’s about big business and BET made the big business move that will help catapult their award show.
thats the problem with BET they only want to recognize people with more melanin in their skin its ridiculous any good artist deserves an award and BET has forgotten all the honkeys that watch their shows and if it werent for some of the honkeys then their shows wouldnt get enough viewers not just the African americans watch BET takes all viewers to keeptheir shit going BET is racist to white people and they allow their artists to diss a whole race of white folks on live TV I saw Diddy and what he said They All want to be like us …They all want to do what we want to do ….what the fuck ever Yall just more prejudice now a days than fuckn honkeys GET OVER IT!!!!!!!!!!
Enoughwith the melanin jokes and shit its a damn shame african amercans are stuck in the slave days and hatin on the younger generation of white folks that had nothing to do with it!!!!
Didn’t Lil’ Kim release download ft t-pain and charlie Wilson last year?
Wow @ that first comment.
BET stands for Black Entertainment Television; hence the emphasis on African American entertainers. Its not rasist (doesn’t fit th definition of racism AT ALL), but it is necessarily discriminatory and prejudiced. For example, not many hip hop acts win Academy awards or Grammy’s as compared to Caucasian recipients. BET was originally intended to be a balance.
For the question at hand, the Bieber move does much to draw in a wider audience, but I think it will further undermine BET’s status as the nexus of Black entertainment. He differs from Robin Thicke and Eminem because those two receive major play and credibility from Black audiences. Bieber, to the best of my knowledge, does not.
Well, the decision was an excellent business one. BET seems to be trying to broaden its popularity base. Which of course, is all about dollars and cents. However, to nod Bieber (who only recently made it into rotation) feels like a smack in the face to vintage BET fans and artists. Reality is, the new generation of consumers do not have the same color consciousness that sparked the need for programming like BET. They watch because they like it, not because its the only venue. BET is trying to reflect these changes.
My opinion… I don’t like it, but I get it.
[...] Justin Bieber's BET Award good or [...]
Justin Bieber should not be nominated for an award, skin color dont matter, what matters is the sheer lack of talent???
he needs to learn how to sing first, and stop hiding behind auto-tune
Boss just said rubbish. Puberty maybe but Auto-tune
Without disrespecting anyone, black or white. It should be about the ARTIST not the skin tone. Why does it always come down to the color of skin? I’m sure he has black and white fans so why can’t his black fans should him the respect and support that his white fans do? And question did MTV OR VHI in the year 2010 ever hesitate giving a black person a nomination? Guys, really this kid isn’t tring to do anything besides sing and please his fans, people need to STOP reading into things more than what it is. And if blacks want to be equal and have the same rights, stop thinking you need something whites shouldnt have because that not equal either. guys its 2010 let this black and white stuff go…..
Ahaha this comments are worthless. My oppinion BET is trying to grow there audience for the dollar and cents that’s true. Its obvious that Usher signed bieber it was BET honor to pride that to give Bieber the award its not discrimination or what happened to the past.
people thats racism its just that. And im happy that Usher signed him no one could have found Bieber which is white but a black singer signed him. That changes the surface of the industry and its changed the BET network. Is if a white artist is in the mix with our genre its possible they can get a award by BET lol. And bieber is a friendly kid to me very respectful he deserves it!
[...] Is Justin Bieber's Nomination For A BET Award Good Or Bad … [...]
I heard Diddy stuck up for Justin. You deserve it Justin! That was very nice of you Mr. Combs! I heard Get Him to The Greek is H-I-L-A-R-I-O-U-S!!! I cant wait for it!!
THIS IS A TRAVESTY! Justin Bieber does not deserve the best new BET artist award. Justin Bieber is not a R&B, Hip Hop, or Jazz performer, the genres of music the artists who are featured on BET & Cenntric represent! This is no more than a reminder to blacks that they own nothing regarding the distribution of their music. VIACOM which owns BET, MTV & VH1, is free to do whatever it likes with its networks! BET is not permitted to support African-American artists that WHITE American’s feel are unacceptable for whatever reason but they can support the likes of a Justin Bieber!WHAT A SAD, SAD DAY IN AMERICA.
When was the last time the BET awards had this much publicity?
When I saw he was nominated I thought its ok if two other people were nominated in previous years. Justin Timberlake, who was nominated twice and won once. Eminem, never. Thats just disrespect when Bieber is nominated before Eminem.
WELL, I DON’T KNOW ABOUT YA’LL, BUT I BELIEVE THAT ALL HUMANS ARE EQUAL, AND THAT WE ARE ALL MADE FROM THE SAME GOD. WE ARE ALL BEAUTIFUL CHILDREN OF GOD, AND NOTHING CAN CHANGE THAT. SO, WHo THE HELL CARES That Justin Beiber is white, as long as he is a great performer, and worth it, that’s all that matters! Hell, i wouldn’t care if he was Nigerian mixed with hispanic, if he does a excellent job of performing, and works hard, and follows the road to success, i’m straight. we as America just all need to get slavery out of our minds. this is for the people who are critisizing president Barack Obama on tv too.
come the fuck on people.are you serious. I am black and I think it is stupid as hell.what about all the TALENTED black artists that were never nominated for anything.He has absolutely no talent what so ever 5 years from now no one will remember his name.wake the fuck up.
BET ceased to be a ground breaking media outlet for Blacks just before VIACOM took over. Robert Johnson was attempting to whitewash BET just prior to the VIACOM takeover and this is what you have now… a watered down version of BET. No Beiber shouldn’t have been even considered. I haven’t heard him on 1 black radio station.
It sint about Melanin. it is about song content. It doesnt matter that he is living in atlanta, that he is usher’s protege, that he has a remix with ludacris.
Does he get played on BET?no.
Does he get plated on an urban stations in the USA?no.
His music is the gnere of pop, dance, not rb or soul.
Janelle Monae shoulda been nom’d.
PS” black EXPLOITATION tv will neve make up for the debacle that they called last year’s tribute to MJ. From start to finish the show was wack. jamie foxx didnt have the mic, then he was promitng his vegas concert every 2 minutes..the show was trash.
His music is the gnere of pop, dance, not rb or soul.
Janelle Monae shoulda been nom’d.
Why werenet NSync nom’d for the song GONE that Brian McKnight produced that DID GET RADIO PLAY ON URBAN STATIONS?
Why hasnt Xtina Aguilera been nom’d? She sings like Etta! Especially her last cd 2006′s Back To Basics was produced by DJ Premier(of Gang Starr for you young dummies who think rap is wayne & dont know a damn thing about pac, biggie, naughty by nature, dilated peoples, arrestd development, and so many more).
justin eu amo muitooooooooooooooooooooooo vc te doolu(i love you)BRASIL TE AMA DE MAIS ASSISTE AI PATY que te pariu 1a10 bjos taw e nayara cascavel parana brasil!!!
!
it’s so cute ^^!!! justiiin we love you foreverrr and alwayss !!
i love you so so much…♥♥♥♥
i miss you loveeee
ÇOK TATLISIN AŞKIM BEN TÜRKİYEDEN BİGÜN TÜRKİYEYE BEKLİYORUM SENİ ÇOK SEVİYORUMMM….
KİM NE DERSE DESİN SEN BİTANESİN BY JUSTİN BİEBER <3 AYBÜKE İNCE
justin bieber vc é um gato te amo gatinho beijoooooooooooooooos
te amooooooooooooooooooo
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white people shouldn’t want any part of BET…
I was glad to see BET recognize Justin…it’s not about skin color…it’s about talent. The award show represents African American accomplishments but let’d not be prejudice. There’s nothing wrong with embracing others (regardless of their skin color). Justin is very talented and a very good role model for young people (every race). He’s a breath of fresh air…and he deserved to be recognized. I applaud BET for looking beyond skin color.
The show was blah-zay up until the gospel segment when Donnie McClurkin, Mary Mary, Ty Tribbett. They put it in gear. And when Ambrosia sung that Patti Labelle song…I was like Patti….on my feet. Cherelle sounded good, but Alexander O’Neal (hmmmm) — whew. Robert and the Five Heartbeats was a nice flashback. Beyonce…I don’t care what anybody says…that girl is a bona fide Entertainer. Shirley Caesar…always rips it. I enjoyed the show. And again…Justin deserves recognition