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Diddy & Dr. Dre Launch “Diddy Beats” In NYC

Submitted by on May 26, 2010 – 6:21 pm55 Comments

Dr. Dre, Diddy and Interscope Records Chairman Jimmy Iovine made an appearance at Best Buy in Union Square, New York City today to celebrate the launch of Diddy Beats, the latest installment of the Beats By Dr. Dre headphone series from Monster Cable.

“Jimmy Iovine is one of the last music men in the game,” Diddy told a packed crowd. “He gave me a call and asked if I wanted to join the Beats family and of course I said yes.”

He joked to the audience, “When I got the call I was kinda relieved—I was happy I wasn’t left out of this! It was a dream of mine [to make signature headphones]. I’m not ashamed to say that Dr. Dre is one of my heroes.”

A visibly jubilant Diddy expressed how next month will be “probably one of the best months of my life.” He’s celebrating the release of Diddy Beats, the success of his current single “Hello Good Morning,” the debut of his new film Get Him To The Greek (in theaters June 4) and a scheduled performance at the upcoming BET Awards.

Watch “Hello Good Morning” featuring Rick Ross and T.I.:

The Beats By Dr. Dre catalog will be available on DrJays.com next month.

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