Does Every Movie Deserve To Be In 3-D?
Last year saw the resurrection of the 3-D movie. The beginning of the new millennium tested the waters with films such as Spy Kids 3-D: Game Over, Chicken Little and Journey to the Center of the Earth. By 2009, the 3-D era impacted the film industry heavy with the top-grossing film of all time, Avatar, and a bevy of other -3D films such as Coraline, Monsters Vs Aliens, The Final Destination. In 2010, films such as Shrek Forever, Alice In Wonderland, How To Train Your Dragon and Clash of the Titans have seen success at the box office. But one has to wonder if this flood of 3-D films is nothing more than a gimmick to squeeze a few extra dollars out of our pockets.
A few 3-D movies here and there are appetizing and feel special for moviegoers. But now it appears that everything is getting the 3-D treatment. Some of these films are clearly not deserving, and have subsequently been bashed by critics for attempting to pad sales with the 3-D treatment. Most notably, Clash of the Titans looked like a 2-D movie regardless of the 3-D glasses. It was criticized for not having “3-D moments” but by then, it was too late—the theaters had your money.
But making big-action films and kiddie movies in 3-D makes sense. But the latest film to get the 3-D treatment is utterly ridiculous.
Step Up 3-D.
This gets the Ed Lover “C’mon Son!” from me.
Scheduled for release in August 2010, Step Up 3-D will be the third installment of the Step Up franchise. Apparently, the dance movie craze isn’t over yet—even though some may argue to the contrary. Even though the first two Step Up films were bashed by critics but performed decently at the box office, the folks over at Touchstone and Summit Entertainment feel they can squeeze blood out of a turnip with a third installment in 3-D.
I honestly don’t need anyone doing a windmill that close to my face for an extra $3. I can see those moves just fine on the big screen. But due to the gimmick of 3-D film being the new wave to make otherwise stale movies fresh, Step Up 3-D will hit theaters and we will see how moviegoers react. I smell a backlash coming soon.
But if it all works out, maybe we’ll get Sex And The City 3-D.
Until then, check out the trailer for Step Up 3-D below.