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Katy Perry Set To Launch First Fragrance

Submitted by on July 22, 2010 – 11:30 amOne Comment
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Posing on her new album cover here, Katy Perry recently had an exclusive interview with WWD.com where she dished on the launch of her first fragrance:

“I am a product whore,” Katy Perry said with a laugh. “I am a consumer of a multitude of beauty products and I’m always looking for the next great thing that will make me into the young Elizabeth Taylor I would love to be. I must have about 100 products on my counter right now.”

And she can soon add another one: her first fragrance. The 25-year-old Santa Barbara, Calif., native will launch Purr by Katy Perry in November at Nordstrom and nordstrom.com. Inspired by Perry’s Catwoman stage costume, Purr will be unveiled to long-lead beauty editors this evening. It’s a little project she squeezed in between doing a new album and preparing for her upcoming nuptials to actor-comedian Russell Brand — about which Perry was decidedly mum.

But she was more than happy to talk beauty. “I have about 50 fragrances and I’m intrigued by the mystique scent has,” Perry said in an exclusive interview with WWD on Wednesday. “I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive.”

The cat-shaped bottle has jeweled eyes, metallic accents and opulent lavender shading. Of the name, Perry noted, “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back — [the sound is in] perfume, perfect, even Perry if you say it a certain way. It just seemed logical. The hardest part was keeping it under wraps for a year [during the development process]. I kept wanting to tell someone!”.

See the full interview on WWD.com.

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