The Roots latest video for “The Fire” featuring John Legend, directed by Rik Cordero, is far from your stock hip-hop video. Not only are neither The Roots nor John Legend featured, but it’s set before hip-hop even existed. The year is 1945, and the setting is a “death march during the final stages of World War II in Europe.” Whether you like cinematic direction or not, there’s no denying its creativity. Cordero has filmed for everyone from Beans to Ghostface, and most recently worked heavily with The Roots and Wale. While you’ll have to get inside Cordero’s cranium to know exactly what he was thinking, the flick is a good piece for interpretation. Enjoy.

via: 3/21media

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