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Facebook Readies Location Tool

Submitted by on August 12, 2010 – 11:10 amNo Comment

If we know one thing about Facebook by now, it’s that the company knows how to adapt. No matter what brand new thing comes along, and regardless of what Internet phenomenon takes off, the social networking giant knows how to change its interface and its applications to match it. No need to take our word for it. Check out the makeover Facebook underwent in response to the rise of Twitter.

Now, Twitter allows users to attach certain locations to their tweets, and once again, Facebook refuses to be left in anyone’s dust. Of course, the rise of location tools such as Foursquare, which can be used via Facebook, have also given rise to this new development at Facebook’s California offices. As expected, official statements are very light on details.

“We are working on location features and product integrations, which we’ll be launching in the coming months, and we’ll share more details when appropriate,” —Facebook spokesman Larry Yu

Indeed, it seems Facebook is looking to use this service in conjunction with businesses and chains which may be “shouted out” through use of the tool to create a brand new global social-networking market, which may mean more company promos and ads as a result of or in conjunction with this application.

Those who find themselves a little concerned about the dangers of sharing their whereabouts need not worry, as the application would have to be activated by a user before a location becomes public.

It should also be noted that for the past few months, Facebook users have had the option to become a beta tester for a new Facebook development, providing feedback and possible statistics on the new application (with the best testers possibly being flown to the corporate offices of the house that Zuckerberg built). While nothing has been confirmed, it is likely that a few lucky Facebook users will get their first hands-on look at the newly-developed location system.

We can’t help but think that this could be used to take “Facebook stalking” to new heights, and that it may drastically increase the relationship-destroying power long possessed by the network.

Localeze , the company that makes attaching locations to tweets possible, has released an intentionally ambiguous statement to CNET alerting users about upcoming announcements to be made within the next week and/or month.

While it’s yet to be seen whether Facebook’s foray into the location-tool gold rush will yield actual dividends, it is clear the company will continue to position itself among the most active and attention-grabbing experiences on the Web.

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