Floyd Mayweather Jr. + Don King = ????
This past weekend, Floyd Mayweather Jr. emerged and attended the Devon Alexander vs. Alexander Kotelnik bout in St. Louis. Why you ask? Because Don King invited him. What does it mean? Nothing concrete yet, but I hear the gears are turning regarding a collaboration between the two. For Mayweather to even show up at a boxing match outside Las Vegas says a great deal. Mayweather has said on many occasions that he doesn’t watch boxing. The reason he showed up to watch Alexander earn a hard fought victory is easy—business.
But it’s not about the money. Floyd Mayweather Jr. has a whole lot of loot. This is about added exposure and adding another layer to the Mayweather celebrity. For Don King, it’s his way out of obscurity and back into the mainstream. Think about it. When was the last time you saw Don King promoting a major fight? It does nothing but help the two massive egos. As for the rest of the boxing world, I’m not too sure what a King/Mayweather marriage would mean.
Manny Pacquiao‘s promoter Bob Arum stated that if King promoted Mayweather, “We’d have a deal and Manny and Floyd would be fighting each other next.” A statement like that speaks in volumes regarding the respect these two have for each other despite their history of public quarrels. Before Oscar De La Hoya launched Golden Boy Promotions, it was Don King who held the keys to boxing prestige. If Mayweather offered those keys back to King, the one with the funny hair would be back in the limelight and even more eyeballs would be on Mayweather. King wants relevancy. Mayweather wants attention, and attention he would get with the mouthpiece of Don King playing his publicist and biggest cheerleader waving an American flag.
Truthfully, it could bolster the promotion of Mayweather vs. Pacquiao should they be able to pull it off. There’s a rumor that Mayweather is perhaps waiting to find out if the fight could be broadcast in movie theaters in 3D. He seems to be more interested in making the fight the biggest event in the history of sports rather than the biggest fight. Don King will pull the rabbit out of his hair hat and do everything in his power to get an arena built on the moon if Mayweather asked for it.
But we all know the story of everyone being burned when working with King. Perhaps Mayweather feels he is fireproof to King’s rumored thievery. We’ll just have to wait and see what happens