Do You Want To Smell Like Lady Gaga?
WWD.com reports that Lady Gaga has just inked a long-term licensing deal with Coty to create fragrances under her name:
Stephan Mormoris, senior vice president of global marketing in the Coty Beauty division, told WWD exclusively the agreement was hammered out last week and the first Lady Gaga women’s scent is expected to be launched in spring 2012.
Mormoris sees the significance of the Lady Gaga deal in cultural terms with her appeal and huge following embodying all age groups worldwide. Describing her as a “phenomenon,” Mormoris clearly sees the singer as “a fascinating cultural force” who is capable of electrifying the market.
Hopefully she won’t be bottling the smell of that raw meat dress she wore to the VMAs last night.
I’m sure we can expect some interesting scents nonetheless.