Steph‘s tenure in the NBA and his stateside signature shoe line may be long since gone, but it looks like China is the land of opportunity. Starbury, the player, is a Chinese league all-star standout and quickly climbed the popularity ranks overseas. Starbury, the sneaker line, looks to begin anew in China where Steph has an advertising campaign and is looking to open a new factory for Chinese distribution. While affordable sneakers may be abundant in China, big name NBA ex-patriots aren’t. Maybe Steph can pave the way for another one-time NBA all-star and ex-sneaker kingpin by the name of A.I. Time will tell.