Home » Fashion News

Beyoncé Wants To Give You A Tattoo

Submitted by on September 24, 2010 – 6:03 pm3 Comments
Share

If you were a fan of the tattoos that Beyoncé rocked in her recent Deréon campaign, count your lucky stars. The singer will be launching a collection of temporary tattoos, as WWD.com reports:

Beyoncé Knowles and Tina Knowles and their licensing arm, Beyond Productions LLC, are teaming up with airbrush makeup firm Temptu to create a limited edition collection of temporary tattoos under the Deréon label.

“With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” The tattoos are due on Nov. 1, and are available in both deluxe and basic packages. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days.

The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada, sephora.com, temptu.com and dereon.com. The deluxe edition, $34 and limited to 500 pieces, will be available only on temptu.com and dereon.com. A waiting list is being taken at dereon.temptu.com. Industry sources estimate the line could do upward of $200,000 at wholesale.

Related Posts with Thumbnails

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS. Be nice. Keep it clean. Stay on topic. No spam.

We want to keep in touch with you. If you give us your email address, you may receive marketing emails from the DJ Networks family. We hope that's cool.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.