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WATCH: Rick Ross Debuts Nike Commercial

Submitted by on September 27, 2010 – 11:04 am7 Comments

“Boom” is apparently Nike‘s new catchcry and they’ve enlisted Rick Ross to drive it home in a new online promo.

The video shows Ross strolling into a jewelry store to pick up a ridiculously-sized, diamond-encrusted customized piece (from a jeweler who looks like Rakim rocking a COOGI sweater). Not only does Ross utter the key word “Boom” alongside scenes of numerous athletes—his chain does too. Check it out:

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