Jackass Pulls In $50 Million Opening Weekend
I can’t think of anything worse than seeing Johnny Knoxville and his overgrown kids—a.k.a his Jackass crew—act out their antics on the big screen, let alone in 3D. Looks like I’m in the minority though because, according to studio estimates, Jackass 3D opened to a whopping $50 million this past weekend—almost doubling the combined efforts of their previous big-screen offerings.
The group’s latest assemblage of crazy stunts and antics was the third-straight number one opening for the franchise, which launched with a $22.8 million opening for 2002′s Jackass: The Movie and continued with a $29 million debut for 2006′s Jackass Number Two. Jackass 3D also set the record for the biggest film debut ever for the month of October, bypassing Scary Movie 3 in 2003 ($48.1 million).
It’s been over a decade since Knoxville, Steve-O, Wee-Man, Bam Margera and other minor players had their show debut on MTV. Fast forward to this weekend and the majority of ticket holders for the film’s opening were teenage males, meaning even as a number of the franchise’s stars push 40, their target audience continues to be young people impressed by dangerous pranks and outlandish behavior.
This was the first 3D outing for the band of brothers and it was “natural for what they do,” according to Don Harris, Paramount executive vice president for distribution. “They don’t use it as a gimmick. It’s seamless in their stunts. When some guy gets hit in the crotch with a baseball in 2-D, it’s one thing, but when he’s kind of up in your face and it happens, it’s another experience.” One of ringmaster Knoxville’s “dreams” for this film was to catapult Steve-O 120 feet into the air while seated on a Port-A-Potty as feces sprays everywhere on his descent. “We’re going to take the same 3D technology James Cameron used in Avatar,” Knoxville said last December, “and stick it up Steve-O’s butt. We’re taking stupid to a whole new dimension.” You can say that again.
Box office numbers for this past weekend at the movies:
1. Jackass 3D, $50 million.
2. Red, $22.5 million.
3. The Social Network, $11 million.
4. Secretariat, $9.5 million.
5. Life as We Know It, $9.2 million.
6. Legend of the Guardians: The Owls of Ga’Hoole, $4.2 million.
7. The Town, $4 million.
8. My Soul to Take, $3.2 million.
9. Easy A, $2.7 million.
10. Wall Street: Money Never Sleeps, $2.4 million.