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Justin Bieber To Launch Unisex Fragrance

Submitted by on October 25, 2010 – 11:46 am4 Comments
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Well, look at who the next star is to have his own fragrance out.

Justin Bieber‘s new scent will be unisex. Hey, why not? There are already countless men wearing women’s jeans, why not take it to fragrances!

As WWD.com reports:

The teenage pop phenomenon Justin Bieber is bursting onto the celebrity fragrance scene, with a twist. Rather than introduce a traditional fragrance housed in a glass bottle, the 16-year-old tween and teen heartthrob has teamed up with the newly formed company Etoile Nation Beauty to introduce wristbands and dog tags infused with a unisex fragrance called My World. The scented accessories are slated to launch in Wal-Mart stores on Black Friday.

As for what type of scent he finds alluring on girls, Bieber said, “I actually like the Britney Spears perfume on girls. It smells good.”

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