Mariah Carey To Launch First Shoe, Jewelry & Fragrance Collection
Mariah Carey is launching her first lifestyle collection on the Home Shopping Network on November 29th.
As WWD.com reports:
The move makes Carey the newest addition to the celebrity designer circuit, but unlike many of her contemporaries, she isn’t taking the traditional retail route. Instead, she’s going straight to the consumer, and is sticking to a genre she is comfortable with — TV, as well as the Internet.
In an exclusive interview, Carey said she is always eager to push her creativity into new directions, and after meeting HSN Inc. chief executive officer Mindy Grossman, she jumped at the opportunity to develop her own collection of shoes and baubles, and enhance her fragrance offering.
“I never even used to wear jewelry,” the singer said. “I used to wear baby earrings, tiny things. When I started to get into jewelry a little more, Joan was working with HSN, and that’s how I met Mindy Grossman.”
Two weeks later, Grossman flew to Los Angeles to meet with Carey, and the two hit it off immediately, spending hours at the singer’s house and, more specifically, in her shoe closet. By the end of the day, the duo concluded that the time was ripe for Carey to extend her profile into a lifestyle brand.
“She is personable, funny and smart and obviously creative and talented, and we just talked about what she is passionate about — shoes, jewelry, fragrance and her music,” Grossman said. “I said, ‘Why can’t we do it all?’ She is magnetic, and I think this has the opportunity not just to appeal to our existing customer base, but also a lot of new customers.”
Check out some of the pieces that will be featured in the collection: