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Has Snoop Dogg Sold Out?

Submitted by on November 4, 2010 – 11:29 am4 Comments
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Pepsi Max’s latest TV spot features dueling beverage companies in a battle for display-aisle supremacy. The commercial features a cameo from Snoop Dogg, who proudly states he’s “up to his knees in zero calories.” This spot begs the question: Has Snoop Dogg sold out?

Snoop has been a man of many endorsements over the triumphant span of his career, but at what point does enough become enough? That point is not quite as far where Snoop is concerned, and he definitely saw a handsome payoff for the endorsement. At what point do you water down your brand as an artist with kitschy endorsements? Snoop has promoted many products, from Adidas Sneakers to the Tom Tom GPS system, and it seems that throughout his career, he’s been given a pass. It would have been tough to imagine the West Coast gangsta rap artist pushing zero calorie sodas during his NWA days. Take a look at the commercial and decide for yourself.

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