On Thursday night, Cassidy previewed his latest effort to a variety of industry tastemakers and members of the press (including yours truly) at Fight Klub Studios in the heart of Manhattan. The album, titled C.A.S.H (Cass A Straight Hustla) is the Philadelphia-bred emcee’s first under his new deal with Krossover Entertainment, a recently launched label owned by Denver Nuggets star, Carmelo Anthony. After several personal and professional highs and lows, including failed deals with Full Surface Records and J Records, and a near-fatal car accident in 2006, Cassidy is extremely optimistic about the new project, calling it “the best album [he] ever put together.” In between playing tracks for the crowd, the talented lyricist spoke on what separates this album from his previous albums, and his partnership with Anthony:

ON WHAT SEPARATES “C.A.S.H.” FROM HIS PREVIOUS ALBUMS:

“I wrote the treatments for my videos this time around, I picked the director I wanted to do my videos this time around, and I was responsible for setting up my promo run, like where I wanted to run and how I wanted to run. It’s like I played way more of a part this time around, and that’s what’s going to separate it. Plus, I’m more mature; practice makes perfect, and I’m more better than I was when I dropped my first two albums.”

ON HIS PARTNERSHIP WITH CARMELO ANTHONY:

“I’m not signed to Carmelo’s production company, I’m signed to my own production company, but I did a partnership with Carmelo first and foremost. Once I did that, then I went and got distribution for my production company through E1 [formerly Koch Records]. So I did the partnership with Carmelo first, then I went and got distribution with E1.”

“C.A.S.H” will be available in stores everywhere on November 16.

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