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Kobe Takes Shots in Call Of Duty Ad

Submitted by on November 21, 2010 – 1:41 pmOne Comment

If there’s one thing we know about No. 24, it’s that the guy can shoot. With the game on the line, give him the ball, and Kobe Bryant is an assassin. Period. However, in a new ad for the latest installment of the Call of Duty franchise, Call of Duty: Black Ops, Bryant takes aim at the competition—literally. In an ad featuring quite a few celebrities and TV personalities who assume roles which mimic the video game, Bryant can be seen gleefully brandishing an assault rifle.

The problem? Parents are criticizing Bryant for the ad, saying it promotes violence to children. Seriously?

First of all, the game is rated M for Mature. Translation: Only those 18 and over are supposed to play it. Secondly, it’s merely an ad with Bryant playing a role. Using the logic of these critics, we could say Shaquille O’Neal‘s 90s era video game, Shaq-Fu promoted violence, as well. What about The Karate Kid, with 10-year-olds kicking each other’s butts?

Parents certainly seem eager to put the blame for the development of their children on celebrities, TV and film. While there is much to be said about the power and influence of words and images on young minds, there are bigger and more important battles for us to fight than causing a stir over a 60-second commercial.

Let the guy ham it up for a video game promo, and monitor your kids’ viewing and gaming habits more closely. The end.

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