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Swizz Beatz Talks Reebok Collaboration

Submitted by on November 29, 2010 – 4:17 pm2 Comments
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DJ Vlad recently caught up with Swizz Beatz to discuss his recent collaboration with Reebok.

“I just got excited and wanted to show the world that the sneaker is one of the babies, but it’s definitely beyond that,” Swizz says about the TwitPic (above) he originally dropped of the sneakers, which kick-started the current demand for them. Swizz explains he’s inside the company on a corporate level and involved in every aspect of the collaboration (i.e. he’s getting paid). He touches on the design process and how Reebok works with the fashion “capsule” method rather than random offerings:

Look out for Swizz’s upcoming Basquiat-themed special edition sneakers, with apparel on the way.

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