Apple Makes $6 Billion Profit…In Three Months?!
Steve Jobs‘ proclamation yesterday that Apple had a “phenomenal holiday quarter” may go down as understatement of the year.
According to BBC News, the technological behemoth made record profits and revenues in the run-up to Christmas as shoppers bought more Macs, iPhones, and iPads than analysts predicted.
The company’s chief executive went on to say, “We’re firing on all cylinders and we’ve got some exciting things in the pipeline for this year.” Jobs remained strong amidst recent reports he’s going on indefinite medical leave and will cease running Apple’s day-to-day operations.
In the three months leading up to Christmas Day, Apple’s net profit was $6 billion on revenues of $26.74 billion. Let that marinate for a second—the brand’s profits were a staggering $6 billion. Nowadays you’d be hard-pressed to meet someone under the age of 50 who doesn’t own at least one of the company’s items, and their increasingly successful product line-up is already set for the next two to three years. Big chips, indeed.
American consumers are perhaps most excited, however, about Verizon Wireless finally being allowed to sell the iPhone from next month. The current argument is Verizon will eventually steal millions of iPhone customers from AT&T Wireless, the phone’s existing provider, due to its superior network. This remains to be seen.