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Rico Love Launches Love’s Foundation Clothing

Submitted by on January 26, 2011 – 9:43 am3 Comments

With various successes in music, including a Grammy award and collaborations with Diddy, Beyonce, Natasha Bedingfield, Ciara, Usher, Keri Hilson plus launching the revitalized career of Young Chris via his Division 1 Records, it’s only right producer/songwriter Rico Love try something new. This time he’s embarking on a career in fashion, launching the clothing line Love’s Foundation.

Emerging lifestyle site UrbLife.com caught up with Rico where he discussed the details of the line:

UL: What type of clothing will you be putting out with your new line?

Rico Love: It’s called Love’s Foundation, and basically right now I’m just developing jackets. The logo is a heart, obviously playing off the name Rico Love. Love’s Foundation is symbolizing where everything should be—I feel like love is the center of the world.

Love is what brings us together. Love is what brings countries and different genres of music and all walks of life together for whatever reason. Love can bring us face to face with different people who we would have never thought we would be face to face with.

We’re specializing in jackets and cardigans. For example, I have a leather shirt that’s short sleeved. It buttons up and the heart logo is on the right chest. Everything is a heart. It’s really about sleek, edgy, young, but fashionable style. It’s mature, but at the same time young and fresh. Nothing too gaudy, but I like bright colors. I like to play with different fabrics and designs. For my birthday I did a python skin biker jacket with a gold heart.

UL: Whoa. Where’s PETA at? Are you worried about PETA? [laughs]

RL: [laughs] PETA may have a problem with me. [laughs] Yeah but it’s different. Anything that comes in my head, I just call up my guy and have him make it.

UL: What’s the cut like? Are you making it European fit, or are you doing stuff for bigger guys?

RL: I’m definitely going to develop stuff for bigger guys like athletes and stuff like that, but I don’t want anything to be extra baggy or anything like that. If we make a fit, it will be for big and tall. I wouldn’t go as far as saying European fit either. The sizes go up to 2x. I just want a sleek, clean, fly look.

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