Nike Sportswear has introduced a brand new Web-based documentary series profiling the rise of Swedish NBA player Jonas Jerebko. For the project Nike enlisted the services of Swedish urban artist Adam Tensta who traveled to Jonas’s childhood home to check how his surroundings influenced his passion for the game. Jerebko is currently a rook on the Pistons, holding his own and putting up solid numbers. More than that, he is the Swedish ambassador to the NBA as the only Swede in the league. While basketball is truly expanding to encompass the whole globe, the cheese stands alone so to speak in Jerebko’s case. Hit the play button to catch part one, in what is sure to be an intriguing four-part documentary.

American Made Episode #1 from Nike Sportswear Sweden on Vimeo.

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